This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
